For the fourth consecutive year, Korean Air has been rated as having the best business class to Asia by readers of Business Traveler magazine. The magazine's readers also ranked Korean Air as the best airline in Asia for the third straight year. And for the second year in a row, the magazine's readers rated Korean Air's advertising campaign the best in the business. Despite the global economic down turn, Korean Air has made a $200+ million commitment to enhance its fleet and attract the attention and loyalty of business travelers. "Business travelers are responding," said John Jackson, Korean Air's director of sales and marketing for the Americas. "Korean Air is now North America's largest airline to Asia and we are committed to providing travelers the best in-flight entertainment, the most comfortable seats available and remarkably attentive service. As a result we are repeatedly recognized as one of the world's best airlines." Korean Air's business class now offers new 180 degree lie-flat sleepers with a 74-inch seat pitch. The pitch is about 14 inches longer than previous seats, offering what Jackson says is "the comfort normally reserved for First Class on other carriers." Jackson said Korean Air's ad campaign "reflects the stellar, progressive and cutting edge nature of our services. We offer one of the best products in the air with routes into Asia that surpass other airlines and again, business travelers are responding."
